This week I realized that I needed a really cool and iconic portrait that screamed, lighting is my specialty. It needed to be an image that could be used in a magazine, used for promoting speaking events, and used on my studio’s opening web page for all my clients to see. It had to be colorful and catch the eye and be completely different from anything else out there.
As I thought about it, the idea came. Being a specialist of light, I needed an image that said, “artist of light.”
I could envision the complete image, the location, the time of day and exposure I’d need for the right kind of blue sky, where the lights would be in the frame, and how I’d mix different lights with different color temperatures to create the right depth and mood. It would be a vertical image ready for a magazine, and I’d be holding the main light with one hand and firing off the camera with a remote in the other hand. And the kicker would be that the main light would be my flash-on-a-stick idea that I’ve been speaking about for the last few years (which is ideal for quick, manual, and very controllable custom lighting, and can be used a number of ways).
That was my idea; very detailed. So the next night I packed up my truck with all the gear I’d need and I headed out to my location. The end result not only matched exactly my idea, but turned out even better than I imagined.
The key to any great image is lighting. I’m a PPA Master photographer and I speak all over training photographers on how to problem solve and create exquisite lighting using whatever gear you may have with you. It’s not about brand, or auto-settings, but about know-how.
There is a philosophy out there with photographers that lighting is just about exposure, making sure an image isn’t too dark or too light. People with this mindset think of adding a reflector or a flash only when someone’s face is dark or backlit, and even then no care is taken in terms of using light to flatter or sculpt people. Angles of light, choice of modifiers, and color temperature are not even thought of.
I want to be different. I want to create images that stand out from the crowd. I want images that pop with vibrance and emotion and that flatter people and look amazing, that feel three-dimensional, and are created on purpose with repeatable, controllable, manual settings.
I’m sure you need a really cool iconic image to promote you or your business. Let’s talk and create that for you. Or maybe your a bride or a mom and need something beautiful and timeless of your family or upcoming wedding. In either case, give me a call, 801-728-3317.
And until next time, America.
