With more and more people avoiding crowds and doing their shopping online, how professional your products and company look online is key. Those images affect people’s perception of your quality and professionalism. Because of that and my skill in lighting, I’m regularly asked to produce images for companies large and small that want a strong online presence. I don’t post about these shoots very often because I’m normally sharing photographs of people (families, kids, and weddings), but today I thought I’d share some recent commercial images I created of the SeaView 180º Full Face Snorkel Mask for Wildhorn Outfitters.

Products are always difficult to shoot well, but the challenge to create something visually simple that tells the story of the item is a fun problem to conquer. These photos come from tedious and long shoots in order to get every light, angle, and product positioned perfectly. I’m really happy with how these turned out and am excited to share them with you.

This particular product was really interesting to me, and I needed to show the design of the mask so that a viewer would be able to tell how it works immediately. So for the first introductory shot, I chose an angled side view with the mask and straps all suspended. And with three color options, I needed to create three exact versions in each color.

Once you see how the mask works, this next image gives you a straight on view. However if you hadn’t seen the first image, this image might be confusing. But mixed with the other image it helps you understand even more how the mask looks.

Next, showing the packaging together with the mask shows the added value of a bag, plus it helps people know how they will carry their mask around the beach while keeping it safe from scratches.

And finally I combined two ideas into this final shot, this shows both the back view as well as how the mask comes apart for storage. In a few simple photographs, the entire story of the product is presented. Multiple angles have been shown, the various color options, how it works and how it is carried and stored.

For more information on these masks or to get some, visit http://www.wildhornoutfitters.com or Amazon. I ordered a few for myself because they looked fun to try.

If you’d like some product photos created for your company, give me a call at 801-728-3317. Let’s talk about the scope of your project and what you’d like created.

And until next time, America.