wildhorn outfitters

Wildhorn Outfitters Video Shoot for Beach Tent

Posted by BryCox (Admin)

On a recent cold day here in Utah before the snow hit, we needed to shoot an outdoor video commercial for a new beach tent for Wildhorn Outfitters. It’s a very cool tent with built-in poles that pops up in seconds. It’s great for car-camping or a as a cabana for a day at the beach.

I scouted locations near me and found a great beach with the right look, and talked my good friend Tara into being our model and spokesperson for the video. We really needed someone great to carry the video and she killed it as I knew she would. Her personality shines through and it makes the commercial very entertaining. She’s always been easy and beautiful to photograph, plus she’s a die-hard outdoor enthusiast with instant cred – exactly what we needed for this commercial.

So with some custom lighting, sound, and color work, plus a great location, spokesperson, and a very cool tent to showcase, we have a very sharp and professional video that’s fun to watch. See what you think.

And for social media, here’s a quick cut as a 37 sec overview.

You may not know this, but I do quite a bit of commercial work. My lighting skills set me a part in my portrait work, but perfect lighting is also key to creating great product photographs. Here’s some of the work I did for this tent both in studio and on location.

First, the carry bag and all the pieces that come with the tent.

And here are some angles showing the tent set up with the screen and canopy up. One of the things that makes this tent unique is the canopy and shade options. If you’re a customer shopping for a tent online, you really need to see his visually.

As you saw from the video, this top mechanism pops the pole tension into place. You just stand the tent up and pop this. 

Here’s the tent at the beach, again all custom lighting to make everything pop. Even the sky has a great deep blue to it.

They also make a number of products like this really cool camp chairs. I got me one because they’ve very comfortable and pack a lot smaller than any other chair I’ve seen.

And Wildhorn has these cool fat feet that don’t sink into the sand or dirt when you sit in the chair. 

And here is one more example from the beach shoot, a shot of their beach blankets all packed up, and in various colors. 

If you’re looking for a cool Christmas gift, check out the gear that Wildhorn Outfitters has available (also on Amazon).

And if you’re needing some great video or commercial photography for your business, give me a call. There’s a lot I can do right here in the studio while it’s cold outside, plus I can make a lot of locations work beautifully right now too. Give me a call at 801-728-3317.

And until next time, America.

Underwater Snorkel SeaView 180º, Products Photos for WildHorn Outfitters

Posted by BryCox (Admin)

With more and more people avoiding crowds and doing their shopping online, how professional your products and company look online is key. Those images affect people’s perception of your quality and professionalism. Because of that and my skill in lighting, I’m regularly asked to produce images for companies large and small that want a strong online presence. I don’t post about these shoots very often because I’m normally sharing photographs of people (families, kids, and weddings), but today I thought I’d share some recent commercial images I created of the SeaView 180º Full Face Snorkel Mask for Wildhorn Outfitters.

Products are always difficult to shoot well, but the challenge to create something visually simple that tells the story of the item is a fun problem to conquer. These photos come from tedious and long shoots in order to get every light, angle, and product positioned perfectly. I’m really happy with how these turned out and am excited to share them with you.

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This particular product was really interesting to me, and I needed to show the design of the mask so that a viewer would be able to tell how it works immediately. So for the first introductory shot, I chose an angled side view with the mask and straps all suspended. And with three color options, I needed to create three exact versions in each color. BryCox_Seaview180_02

Once you see how the mask works, this next image gives you a straight on view. However if you hadn’t seen the first image, this image might be confusing. But mixed with the other image it helps you understand even more how the mask looks.
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Next, showing the packaging together with the mask shows the added value of a bag, plus it helps people know how they will carry their mask around the beach while keeping it safe from scratches.

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And finally I combined two ideas into this final shot, this shows both the back view as well as how the mask comes apart for storage. In a few simple photographs, the entire story of the product is presented. Multiple angles have been shown, the various color options, how it works and how it is carried and stored.
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For more information on these masks or to get some, visit http://www.wildhornoutfitters.com or Amazon. I ordered a few for myself because they looked fun to try.

If you’d like some product photos created for your company, give me a call at 801-728-3317. Let’s talk about the scope of your project and what you’d like created.

And until next time, America.