black rapid

iPhone Lanyard, Snowboarding Commercial Images for Black Rapid

I’m excited to share some of the digital composites that I’ve created for Black Rapid, a company that makes my favorite camera strap. And they’ve recently come out with a lanyard specifically for mobile phones that work with most phone cases. No need to buy a special case, you can keep your current case but add this lanyard for protection during various activities. It’s perfect for hiking, backpacking, biking, skiing, snowboarding, motorcycling, concerts, or any activity where you might drop and lose your phone.

To emphasize and show the story of how it works, I created some ad pieces showing the phone tethered to someone having a great time doing an activity where they might otherwise lose their phone.

This particular shoot is of a snowboarder using beautiful friend of mine as the model. She was perfect. Her expressions and movements were right on the money, and she’s fun to light. We got a lot of great images that I’m excited to share with you. I photographed her in the studio, and I captured the outdoor location exposures separately using my own Utah mountains nearby. I then blended it all together using some very time-consuming digital compositing techniques. But the results worth the investment. The finished images are eye-catching and stunning.

From this first ad piece, I also created a separate animation video called, “Adventure is Calling.” It starts with a phone call from “Adventure.” The camera zooms out as the phone buzzes to show it tethered safely to the snowboarder in action. The video ends with the company slogan and logo, along with a stop motion video that I shot here in studio showing how the lanyard works your favorite phone case.

It’s designed to be a short but effective ad, and it’s a square video for use on Instagram and other social media channels.

I have a friend who works at a local ski resort, and he says they pick up lost phones all year. By spring they have a box full of lost phones. People continually lose their phones on the mountain and can’t find them, especially when they’re on the ski lift. They want to check their messages or take a quick picture, and perhaps with the gloves and poles in their way or their cold hands, their phone just slips out of their grip and is lost. That’s why I’m excited for this cool product and to be a part of the advertising campaign. I myself have been testing early prototype versions of the lanyard and have taken it skiing, on airline flights, on my motorcycle, and have tested it in various other activities. I’ve really liked it.

And when I create some ad pieces for a company, I like to offer a variety when possible, even from one shoot. So here are some of the other options I created for Black Rapid for their various uses. Here, I’ve got our model jumping in the air with perfect expression and lighting.

And here she is stopping for a moment to check social media and messages.


As a fun image, we also did this of her taking a selfie while sailing down the mountain.

And here we’re showing that the lanyard it just the right length to do a selfie without having to take it off. And yes, that’s me. I jumped in on this shot.

The key to portrait photography and even commercial product photography is lighting – and that’s my specialty. I actually do quite a bit of commercial photography, though some of my clients don’t know that. Companies need their products to stand out, and having great lighting and production can make your brand and your product look like a million bucks online and in ad campaigns.

Online customers search and compare products, and a business must visually tell the story though photographs of why their company is unique, and why their products are the best option for customers. Buyers make most of their buying decisions from the photographs of a product.\

Think about when you go on Amazon to buy something, you subconsciously compare and get your main questions answered by the photos of the product. You can also read the description for additional help, but beautiful and high-end photos that answer your questions are associated with high-end brands and make you trust the company and therefore buy the product. Superb lighting and storytelling is key.

 

I even have special mannequins for doing really clean body or floating-clothing shots like these, and I can white out areas to draw attention to your product and how it’s used.

I can also incorporate video work too to be used on your website or on social media. I’m in this video showing the new iPhone / mobile phone Wander Lanyard.

Check out more of my commercial photography work on my commercial site, BryCoxPRO.com.

And until next time, America.

The Story Behind My Birthday Portrait, And Our Love/Hate Relationship With Photos

I just had a birthday and like all of us, it reminds me that I’m getting older, I look different – and that’s usually reason enough for people to not get new portraits. In fact photographers don’t like being in front of the camera any more than anyone else. Everyone has the same excuses to put off professional photos: it feels vain, I’ll do it later, I’m getting older, I don’t have time…

No One Likes Being In Front of the Camera

Being a photographer for so many years, I’ve found that actually no one likes being in front of the camera. My clients constantly tell me how much they worry about their upcoming shoots, moms put off family shoots because they worry about how they look, high school seniors fear their shyness or other weaknesses might show, beautiful models are more critical of themselves that you can even imagine, and even famous VIP clients confide in me about their various concerns.

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My biggest job as a photographer is to help my clients feel comfortable and to bring out their real emotion in a portrait. I don’t want fake looks, I want real expression that I can light in an exquisite way. That’s why I say my specialty is exquisite lighting and emotion – you need both for a fantastic portrait. And because I believe that my clients should get regular portraits, I too try to create regular professional portraits of myself. I personally use these for my website, for magazine articles I write, and for when I go speak at conventions to train photographers. Sure I could do what a lot of people do and send a 10-year-old photo, but I really dislike when I see others do that. It looks unprofessional and is says that you’re embarrassed with yourself now and that you deep down really wished that you looked like you did back then.

That’s unhealthy. We should be happy with ourselves right now. But we’re bombarded with ads, creams, and magic serums telling us that we shouldn’t be happy with ourselves. The old hippie mantra was, “Don’t trust anyone over 30,” as if to say that our elders are stupid, life experience made you wrong, and that youth was the answer. And decades later the media is full of pop musicians, models, tv shows, and movies all staking a claim on “youth.”

So what’s wrong with being the age we are? What’s wrong with lines and wrinkles that we earned? What’s with Hollywood actors always pretending to be characters 15 years younger than they are, like 40 year olds saying they’re 25, or 30 year olds pretending to be high school teens with silly haircuts?

The truth is that in a few years we’ll look back to how we look now and think how great we looked, meaning we should enjoy how we look now.

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Our Ancestors Valued Portraits

It wasn’t too long ago when our ancestors would scrimp and save to get one or two great professional portraits in a lifetime. These would be professionally printed physical heirlooms that would be passed down through generations and people would fight over who got to inherit great-grandpa’s portrait. Even today we run into burning buildings to save important photos and family archives.

But lately we’ve moved into an era of digital-snapshot-proliferation, where every device is a camera, no image is very good, few images are printed well if even printed at all, and we’re overwhelmed online with bad, egocentric selfies – often from the exact same angle and with the same annoying cocked-head and unattractive pouty duck-face. All this makes people worry that a professional portrait means that “we’re in love with ourselves,” which isn’t true at all.

Plus add all the new untrained photographers flooding our feeds with sub-par, over-retouched, washed out, puffy-eyed, “natural-light” photos that are to some young people becoming the new norm – just like the awful sound of Auto-Tune in trendy pop music which is indicative of bad signing.

I care about this industry. And despite the devaluation of photos is some areas, I still believe in the actual importance of a good, well-made professional portrait, and that it’s good for the soul.

A Good Professional Portrait IS Good for the Soul

What Are We Passing on to Our Children? How many times do we wish we had a better portrait of someone that we loved but lost? Maybe it was a relative that passed away or maybe it was someone we cared about that is no longer in our lives. When we get portraits done, it’s often for our closest loved ones.

But a great portrait isn’t just valuable later and to other people, it’s good for us right now. A good portrait that is well lit and masterfully retouched and void of all the artificial rubbery-skin looks, is good for the soul. It’s good for your own self-worth.

Testimonials From Mothers and Single Women

I could share countless stories from mothers who’ve told me that the portraits I did for their high school senior child changed how they felt about themselves. Girls walked taller and boys found more confidence because I portrayed them in ways they couldn’t see before in themselves. I can tell you stories of older women that have gotten married and thanked me for the attention they got on Facebook and dating sites.

I’ve photographed children in foster care who avoided eye contact and smiling, kids sometimes with severe issues of self-worth that have never had a good portrait of themselves, that later get soggy eyes when they see their finished, framed image on display. You can see the gears turning in their head as they come to terms with the fact that they are perceived differently than they see themselves internally, and they’ll say, “That’s me?! …….That’s Me!!”

And moms have given me big hugs after I hung their family wall portraits in their home, because they are so stunned at how great they look surrounded by their closest loved ones. It’s a big change from before the shoot when they are stressed about their hips, their clothes and countless other things.

A well-made portrait is good for the soul. Why? Think of the all-to-common alternative. How do you feel about yourself when your so-called “professional” picture is only deemed viewable by the public after your “photographer” has over-retouched you until you have a plastic, pore-less, rubber face? Or when they whiten your eyes so that you look like a weird alien that is going to shoot lasers out of your eyes and start fires, or when they “liquify” and bend your body to change your boobs or arm shape? What does that say about you? How do you feel when you look at it, knowing that it isn’t you at all?

Come in to my studio and get a real professional portrait that you absolutely love. I’m a Master Photographer and use specific lighting techniques that will accentuate the right things and hide the things you worry about. You’ll be amazed at how great you look before I do any retouching. I want you to have regular portraits from throughout your life that you love, and that your future children and grandchildren will fight over when we’re all dead and gone.

My 2015 Birthday Portrait

And because I believe so strongly in portraits, I make myself get portraits regularly. It’s not always fun at first, but I’m always grateful afterwards.

So this last week I set up my studio for the lighting I envisioned. Being an older guy I wanted an aggressive angle that would accentuate wrinkles and skin texture, not hide it. And being fall outside, I shot myself in the clothes I happen to be wearing, including my Black Rapid snow cap (a gift from the owner of Black Rapid from earlier in the year). I was wearing the cap just prior and opted to just leave it on because I thought it was different than my past photos, and I was also being lazy, knowing that I didn’t want to comb my hair or overthink the shoot too much.

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I shot about a dozen images because I can’t see exactly how the light is working when I’m not behind the camera, I have to imagine it. So I shot a few more than I thought I’d need and from those I narrowed it down to these two as my favorites. I think they’ll work well with my new website that I’m working on, but more than that I’m really happy with the photos and am excited to use them, as we all should be with professional photos.

So if you’re in need of some great new portraits (and I know you are) either of yourself or your family, let’s get them done now for Christmas, and beat the Christmas rush. Call me at 801-728-3317.

And until next time, America.