Commercial & Headshots

David Archuleta, Kendra Lowe, & Lexi Walker for the American Diabetes Gala at the Grand America

I had the pleasure of photographing the American Diabetes Gala at the Grand America in Salt Lake City, Utah for my friend Kendra Lowe. She was the director of the event and lined up musical performances with her friends, David Archuleta, Lexi Walker, some of her Lowe sisters, and other local favorites like Nate Keller.

Here are some of my images from the event, both behind the scenes as well as during the musical numbers. I love shooting concerts and live events. It’s always a creative challenge to get great images because I need to move stealthy to avoid drawing attention from the audience, and I also have to make the most of stage lighting and the movement of the subjects. Everything is constantly changing, and I have to think fast.

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If you have a corporate event and need to make sure that you get great images, give me a call. 801-728-3317

And until next time, America.

My “Company Party” Christmas Card

Merry Christmas, everyone! This year I re-used my previous card because it took so much work to create it originally. It’s a group portrait of me, taken at my company Christmas party.

Cox-Christmas-2013-Card-Design-2-finalChildren especially have told me that they like my cards and can’t figure out how I can be in so many places at once. To see how it was made, check out my original post that explains all of the time-consuming details.

I love that this holiday is about people taking the time to go out and specifically shop for others. It’s a great time for selflessness, and a time to remember the reason for the Savior. I hope all of you have a joyous season with family and loved ones. Merry Christmas!!

And until next time, America.

The Story Behind My Birthday Portrait, And Our Love/Hate Relationship With Photos

I just had a birthday and like all of us, it reminds me that I’m getting older, I look different – and that’s usually reason enough for people to not get new portraits. In fact photographers don’t like being in front of the camera any more than anyone else. Everyone has the same excuses to put off professional photos: it feels vain, I’ll do it later, I’m getting older, I don’t have time…

No One Likes Being In Front of the Camera

Being a photographer for so many years, I’ve found that actually no one likes being in front of the camera. My clients constantly tell me how much they worry about their upcoming shoots, moms put off family shoots because they worry about how they look, high school seniors fear their shyness or other weaknesses might show, beautiful models are more critical of themselves that you can even imagine, and even famous VIP clients confide in me about their various concerns.

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My biggest job as a photographer is to help my clients feel comfortable and to bring out their real emotion in a portrait. I don’t want fake looks, I want real expression that I can light in an exquisite way. That’s why I say my specialty is exquisite lighting and emotion – you need both for a fantastic portrait. And because I believe that my clients should get regular portraits, I too try to create regular professional portraits of myself. I personally use these for my website, for magazine articles I write, and for when I go speak at conventions to train photographers. Sure I could do what a lot of people do and send a 10-year-old photo, but I really dislike when I see others do that. It looks unprofessional and is says that you’re embarrassed with yourself now and that you deep down really wished that you looked like you did back then.

That’s unhealthy. We should be happy with ourselves right now. But we’re bombarded with ads, creams, and magic serums telling us that we shouldn’t be happy with ourselves. The old hippie mantra was, “Don’t trust anyone over 30,” as if to say that our elders are stupid, life experience made you wrong, and that youth was the answer. And decades later the media is full of pop musicians, models, tv shows, and movies all staking a claim on “youth.”

So what’s wrong with being the age we are? What’s wrong with lines and wrinkles that we earned? What’s with Hollywood actors always pretending to be characters 15 years younger than they are, like 40 year olds saying they’re 25, or 30 year olds pretending to be high school teens with silly haircuts?

The truth is that in a few years we’ll look back to how we look now and think how great we looked, meaning we should enjoy how we look now.

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Our Ancestors Valued Portraits

It wasn’t too long ago when our ancestors would scrimp and save to get one or two great professional portraits in a lifetime. These would be professionally printed physical heirlooms that would be passed down through generations and people would fight over who got to inherit great-grandpa’s portrait. Even today we run into burning buildings to save important photos and family archives.

But lately we’ve moved into an era of digital-snapshot-proliferation, where every device is a camera, no image is very good, few images are printed well if even printed at all, and we’re overwhelmed online with bad, egocentric selfies – often from the exact same angle and with the same annoying cocked-head and unattractive pouty duck-face. All this makes people worry that a professional portrait means that “we’re in love with ourselves,” which isn’t true at all.

Plus add all the new untrained photographers flooding our feeds with sub-par, over-retouched, washed out, puffy-eyed, “natural-light” photos that are to some young people becoming the new norm – just like the awful sound of Auto-Tune in trendy pop music which is indicative of bad signing.

I care about this industry. And despite the devaluation of photos is some areas, I still believe in the actual importance of a good, well-made professional portrait, and that it’s good for the soul.

A Good Professional Portrait IS Good for the Soul

What Are We Passing on to Our Children? How many times do we wish we had a better portrait of someone that we loved but lost? Maybe it was a relative that passed away or maybe it was someone we cared about that is no longer in our lives. When we get portraits done, it’s often for our closest loved ones.

But a great portrait isn’t just valuable later and to other people, it’s good for us right now. A good portrait that is well lit and masterfully retouched and void of all the artificial rubbery-skin looks, is good for the soul. It’s good for your own self-worth.

Testimonials From Mothers and Single Women

I could share countless stories from mothers who’ve told me that the portraits I did for their high school senior child changed how they felt about themselves. Girls walked taller and boys found more confidence because I portrayed them in ways they couldn’t see before in themselves. I can tell you stories of older women that have gotten married and thanked me for the attention they got on Facebook and dating sites.

I’ve photographed children in foster care who avoided eye contact and smiling, kids sometimes with severe issues of self-worth that have never had a good portrait of themselves, that later get soggy eyes when they see their finished, framed image on display. You can see the gears turning in their head as they come to terms with the fact that they are perceived differently than they see themselves internally, and they’ll say, “That’s me?! …….That’s Me!!”

And moms have given me big hugs after I hung their family wall portraits in their home, because they are so stunned at how great they look surrounded by their closest loved ones. It’s a big change from before the shoot when they are stressed about their hips, their clothes and countless other things.

A well-made portrait is good for the soul. Why? Think of the all-to-common alternative. How do you feel about yourself when your so-called “professional” picture is only deemed viewable by the public after your “photographer” has over-retouched you until you have a plastic, pore-less, rubber face? Or when they whiten your eyes so that you look like a weird alien that is going to shoot lasers out of your eyes and start fires, or when they “liquify” and bend your body to change your boobs or arm shape? What does that say about you? How do you feel when you look at it, knowing that it isn’t you at all?

Come in to my studio and get a real professional portrait that you absolutely love. I’m a Master Photographer and use specific lighting techniques that will accentuate the right things and hide the things you worry about. You’ll be amazed at how great you look before I do any retouching. I want you to have regular portraits from throughout your life that you love, and that your future children and grandchildren will fight over when we’re all dead and gone.

My 2015 Birthday Portrait

And because I believe so strongly in portraits, I make myself get portraits regularly. It’s not always fun at first, but I’m always grateful afterwards.

So this last week I set up my studio for the lighting I envisioned. Being an older guy I wanted an aggressive angle that would accentuate wrinkles and skin texture, not hide it. And being fall outside, I shot myself in the clothes I happen to be wearing, including my Black Rapid snow cap (a gift from the owner of Black Rapid from earlier in the year). I was wearing the cap just prior and opted to just leave it on because I thought it was different than my past photos, and I was also being lazy, knowing that I didn’t want to comb my hair or overthink the shoot too much.

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I shot about a dozen images because I can’t see exactly how the light is working when I’m not behind the camera, I have to imagine it. So I shot a few more than I thought I’d need and from those I narrowed it down to these two as my favorites. I think they’ll work well with my new website that I’m working on, but more than that I’m really happy with the photos and am excited to use them, as we all should be with professional photos.

So if you’re in need of some great new portraits (and I know you are) either of yourself or your family, let’s get them done now for Christmas, and beat the Christmas rush. Call me at 801-728-3317.

And until next time, America.

Radio Personalities of Radio Station Z104 Country

We had a great time in the studio again during the shoot with the radio personalities of Z104 Country, Dave and Deb, CJ, and Gentleman Jim. And as this first image shows, Dave and Deb are a hoot together. We’ve done a number of shoots together over the years, and this shoot was just as much fun as the ones before. As soon as they arrived at the studio, the laughing started. And we created some really fun images for their billboards, website and other promotional uses.

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Going through our favorites, this one made us laugh each time we saw it. It was obvious that we’d be using it for either a billboard or some other commercial design. And of course we have a mix of different looks and outfits too.
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Great commercial images are always important for businesses, but radio stations especially need impactful and professional images of their DJs.Cox_DaveDeb_Aug2015-173 Cox_DaveDeb_Aug2015-191 Cox_DaveDeb_Aug2015-215 Cox_DaveDeb_Aug2015-269

Some of these are already up on Z104’s website and Facebook page. But if you live in Salt Lake City, keep your eye out for new billboards too. I’m excited to see all the ways they use these photos.

If you’re a business in need of some great commercial images, give me a call at 801-728-3317 and let’s collaborate and talk about your next project.

Until next time, America.

Commercial Portraits of Musician Ryan Shupe

How do you relate the visual story about a musician that plays multiple instruments, is changing up his sound, while matching the album title, We Rode On? Creative commercial portraits that tell a story are some of the most challenging and fun images to create. That’s why I love photographing musicians, they appreciate and want these types of dramatic images, understand the time and work that goes into creating them, and these images get used in print and promotion for some time. They need to be powerful, professional, eye-catching, while telling the story of the musician.

Ryan Shupe has been a long-time friend, and I have done his professional photography for so many years, that it’s crazy to think about all of the shoots we’ve done and all changes that have happened in both the photography and music industries over the years. But Ryan has also helped me push my creative boundaries to continually create new and innovative images that have visual impact and commercial appeal, and this latest photo shoot is for his new album, We Rode On, is no different.

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For more information on Ryan Shupe and his new album, visit his website at RyanShupe.com and If you’re a musician and need some killer photographs that you can use for posters, CDs, media, and web use, give me a call at 801-728-3317.

And until next time, America.

Underwater Snorkel SeaView 180º, Products Photos for WildHorn Outfitters

With more and more people avoiding crowds and doing their shopping online, how professional your products and company look online is key. Those images affect people’s perception of your quality and professionalism. Because of that and my skill in lighting, I’m regularly asked to produce images for companies large and small that want a strong online presence. I don’t post about these shoots very often because I’m normally sharing photographs of people (families, kids, and weddings), but today I thought I’d share some recent commercial images I created of the SeaView 180º Full Face Snorkel Mask for Wildhorn Outfitters.

Products are always difficult to shoot well, but the challenge to create something visually simple that tells the story of the item is a fun problem to conquer. These photos come from tedious and long shoots in order to get every light, angle, and product positioned perfectly. I’m really happy with how these turned out and am excited to share them with you.

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This particular product was really interesting to me, and I needed to show the design of the mask so that a viewer would be able to tell how it works immediately. So for the first introductory shot, I chose an angled side view with the mask and straps all suspended. And with three color options, I needed to create three exact versions in each color. BryCox_Seaview180_02

Once you see how the mask works, this next image gives you a straight on view. However if you hadn’t seen the first image, this image might be confusing. But mixed with the other image it helps you understand even more how the mask looks.
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Next, showing the packaging together with the mask shows the added value of a bag, plus it helps people know how they will carry their mask around the beach while keeping it safe from scratches.

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And finally I combined two ideas into this final shot, this shows both the back view as well as how the mask comes apart for storage. In a few simple photographs, the entire story of the product is presented. Multiple angles have been shown, the various color options, how it works and how it is carried and stored.
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For more information on these masks or to get some, visit http://www.wildhornoutfitters.com or Amazon. I ordered a few for myself because they looked fun to try.

If you’d like some product photos created for your company, give me a call at 801-728-3317. Let’s talk about the scope of your project and what you’d like created.

And until next time, America.

Concert Pics from Ryan Shupe & the RubberBand Show

I recently shot concert photographs for Ryan Shupe and the RubberBand, and here are some of my favorites.

Concerts are a fun and creative challenge for me photographically. My specialty is lighting, and I don’t like creating normal images. I want images that pop emotionally and artistically, and that means controlling the lighting. But during a concert I can’t use custom lighting techniques and set up a portable studio on location like I might with other type shoots. Instead I have to use the stage lights which are always changing. Making that work means understanding what’s happening with the light and the show, and moving to make it all work from the right angles.

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If you need some images for your business, give me a call. 801-728-3317. I’d love to create something great for you.

Portraits of Stephanie for Her Acupuncture Website & For Fun

Stephanie is a skilled acupuncturist here in Utah, and needed some new photographs for her business website. I convinced her to stick around the studio for some other fun model type images too because she is so photogenic. The shoot was a blast and the images are phenomenal and definitely show her personality. I created them to have a clean and welcoming look to both match her website and also to show her kind and caring personality, something prospects want to see when searching websites thinking about trying acupuncture.

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She owns S. Gross Acupuncture & Chinese Medicine in Salt Lake City, and I can tell you from personal experience that she is very good at what she does. She studied extensively in California and also Beijing China and has an impressive bio.

When I recently broke a rib, I was hobbling around and having a hard time even opening doors without grimacing and hurting, all while being wrapped around the middle for support. About 30 minutes after my first visit with her, I was able to remove my wrap because the pain had subsided a great deal. I was really quite shocked, and follow up visits helped with my pain, relaxation, and also I know helped my healing go faster too.

I also had two out of town speaking gigs coming up that required me to move heavy equipment and shoot photographs in front of a crowd which requires agility. One of those events was a two-day TV show where I had to work on camera for viewers. I was concerned about my abilities at these events, and Stephanie had me moving so well that people had no clue I was injured.BryCox_Stephanie-03

For this photo shoot, we started with some images on white for her website of her smiling. We quickly had what we needed, so I began shooting some other unique type of images just for fun. These were mostly serious, focusing on depth and beauty, and using specific lighting for her eyes and cheekbones. This first black and white image is really captivating and one of my favorites from the entire shoot, but all of these are quite stunning. It was hard to pick favorites.BryCox_Stephanie-02 BryCox_Stephanie-04 BryCox_Stephanie-05 BryCox_Stephanie-07 BryCox_Stephanie-08 BryCox_Stephanie-09

Thank you Stephanie for being a model for me in the studio, and if any of you are thinking of trying acupuncture, give her a call. It’s surprising how many things acupuncture can treat, so talk to her and see what she can do for you.

And if you need some wonderful photos for your business or website, give me a call at 801-728-3317. I’d love to create something great for you.

Until next time, America.

New Portraits for the Doctors of Premiere Wellness in Utah

Premiere Wellness has been updating their website and needed new and professional portraits of their doctors. In doing this shoot I thought about myself and what I would look for in a doctor based on an online photo. I would search not just for credentials and experience, but also look to see if a doctor seemed approachable and kind in their photo. Are they going to listen to me and customize their care based on my needs? These doctors explained to me that this is exactly how they work, so their photo needed to show that. That means images that are professional, beautifully lit, and have an emphasis on emotion and personality.BryCox_Wellness-07

Premiere Wellness offers chiropractic care, physical therapy and holistic treatments from Dr. Kory Brahnam (center), Dr. Evan Brady (left), and Dr. Jared Anderson (right). Aside from the group portrait, we also did individual images of each doctor for their website as well as on business cards and in papers and for speeches they might give.
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I’m excited about how these look and would be happy to photograph you for your business needs. I am based in Utah and mainly work in the Salt Lake area, but travel all over the country for clients who want the best possible portraits. Give me a call at 801-728-3317 and let’s create something great for you.

Until next time, America.

Architectural Photographs + Website Design for Ane Hatch & Associates

Many know that with my specialty in lighting and design that I will create architectural photographs for the right clients. It’s not easy to light and create strong and moving images of inanimate objects, but my job is easier when I’m shooting homes for Abby at Ane Hatch and Associates. I’ve been photographing her homes for years and I also design her company’s website.

Their look and design needs to be as clean, emotional, and professional as their work. They’ve won a number of awards, they’ve been in magazines, and they cater to clients who appreciate her impeccable tastes. Her company focuses on very exclusive homes and Abby starts from scratch and she imagines everything in her head, then puts all of these details down in her architectural drawings. She then oversees the building and then finishes with complete interior design. Her homes are works of art down to the last details, and I’m really excited to share with you one of her latest projects.

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Here are a few interiors so that you can see the detail in the woodwork, the choice of furniture, the colors, and the entire feel of the rooms and spaces she designs.
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If you would like to see more of Abby’s work including other homes and even complete remodels, check out her website.

And if you’d like some wonderful images for your business, give me a call at 801-728-3317.

Until next time, America.

New Commercial Portraits for KUTV News Anchors

I always love photographing the KUTV news team. Time really flies between our shoots and it feels like almost no time has passed as we all laugh and have a great time shooting images. The entire team is great to work with and always fun and extra grateful to have me there working. I’ve been doing their official portraits for many years now, and these images get used on billboards, in brochures, on websites, and really anything where they need an official portrait.

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We shoot a variety of images of every team in a variety of locations, all with custom lighting. It has has to be done quickly because we are shooting these images as they are working, plus it’s all done in and around the hustle and bustle of a busy newsroom. To add complexity, we need to create images really quickly in a variety of locations all in a few minutes while we can get certain people together. That means constant new lighting setups all over, and shooting so that images look perfect in-camera. We move around from their news studio, to a white studio, to all green, as well as setting up outside. And the chef of course is photographed in their kitchen too. We’re never in the same spot for more than a few minutes.Cox_KUTV2014-1999

Shauna Lake and Mark Koelbel have been great clients of mine for many years, and it is always good to see them. They make a great team too and it’s fun seeing how talented and polished they are as they work live.

And below is the entire nightly news team, as well as a number of other favorite images from the shoot.
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And here is the morning team, which is as funny in person as they are on TV. I’m always amazed at their energy level so early in the morning. I really like how everyone looks in these images.Cox_KUTV2014-3321Cox_KUTV2014-3309

KUTV produces news almost all day long. They have a constant line up of shows and so they have a lot of talent. We photograph everyone and all the groups, and I won’t post them all here, but here is a screenshot some of their favorite head-shots and how they’re used on their website’s contact page.

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If you are a business and would like some great images of your staff and you want to look great, professional, while showing personality, and you want your shoots to run quickly and efficiently, then give me a call. 801-728-3317.

I’d love to create something wonderful for you. And until next time, America.

Band Portraits for Ryan Shupe & the RubberBand

This week Ryan Shupe & the RubberBand put on a show outside of Salt Lake City, Utah, and we used the opportunity to shoot some new band portraits. These kinds of images are used for posters, marketing, web sites, and overall band promotion.

Band portraits need to be iconic, visually interesting, they need to show the vibe of the band so that you know what a live show will be like. Band portraits need to show personality, they can’t be mundane or normal. So all of that means that band portraits are no different than any other portrait I create for people – they need to have exquisite lighting and emotion.

For this image, I envisioned the band on stage with Ryan up front looking right into the camera. I wanted instruments showing and also all the feel of the stage with the stage lights and smoke – except it’s not possible to do a shot like that during the show with an amphitheater full of people. It had to be shot during the day before the show. So I set it up, lit the scene, and shot it knowing I’d be recreating from scratch the entire “feel” of the stage later in post production.

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Above is the final version after all the digital work. And below, is an animation of my progress. In the animation it may come together in just a few seconds, but it didn’t take seconds to make.

Notice how in the first and completely raw shot, the skin tones and lighting on the individuals is perfect, but it’s in the middle of the day. It doesn’t look like night and there are no stage lights. From there I slowly build it up, painting in from scratch the stage lights, the atmosphere, the smoke, as well as the effects of the colored lights on Ryan, his jacket, on the band, and on the walls. I’m constantly asking myself, how would this light affect the scene? Where would it be visible? Because of where Ryan is standing, he is being lit with the most diverse set of colored lights from various places. How those lights all skim across his black leather jacket have all been painted in.

The result is something both real and natural to the eye, but also is a shot that could not have been created otherwise. It’s an impactful image.

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This second band portrait was created to look real and natural, to be impactful, and to also show the energy of the group. But it wasn’t originally shot like this either.
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To create it, I individually lit and shot each band member separately. I then took the best of each individual and put this together, lining up each brick and line in the background to match the bending perspective shift created by my camera’s angle and lens choice. I really liked the wide angle feel and the bending of the bricks created by that. There was a lot of very small and detailed painting needed to get all of these image to seamlessly blend together, and for shadows to fall where they should, and for the creation of shadows and mixing shadows. But the end result is a really cool and iconic band picture.
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Here it is in color too before the final conversion to black and white. This color image could work for a lot of purposes when color is required, though in the black and white I did multi-tone it so that it grabs the eye even in b&w.
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I was also hired to shoot some concert images during the show later, and I’ll get to posting them soon too. But for as much time as these took to create, I wanted to post today about these these band photos and what really goes into sometimes just one or two commercial images.

There are lots of commercial needs for great photos, some that require almost no Photoshop and post-production and some (like these) that require a lot. My specialty is lighting and emotion and I’m on the Adobe software team training photographers all over the country on advanced clean and natural Photoshop techniques. So for all your commercial imaging needs, give me a call at 801-728-3317. Tell me what business you’re in and what you’d like and let’s make it happen. Let’s create some iconic images for your business that make you shine.

And until next time, America.